Swede Me Michel Gondry

Your whimsy tolerance is key when considering "Be Kind Rewind". If you like it, you'll be charmed by the movie's naive sweetness. If your whimsy tolerance is low, you should not go as you'll find the movie meandering and slight. It is in fact, all of these things, but I like whimsy so I was totally on board.

I loved the zeal of Jack Black and Mos Def's characters as they attempted to recreate their customer's favorite movies (this is after Black's character gets magnetized during his power plant espionage and ruins all the VHS tapes) the process they call "swedeing". I loved that their business grew as people saw their work not because the people couldn't differentiate between the sweded and the real thing but rather because they preferred the sweded one. The love that we feel for our favorite movies is taken one step further, when we become part of them. "Be Kind Rewind" is a fantasy, yes, but also a love letter to community, both artistic and physical. For that, I loved it.